GLOBAL MARKETS EXPLAINED: A DEEP DIVE INTO THE WORLD OF COFFEE LOCATIONS AND THEIR MARKETS IN 2026
SATURDAY JUNE 28, 2026 | ROOM X
session 1 | 10:00 - 11:00
Thailand’s specialty coffee sector has flourished in recent years, emerging as both a quality-driven producing origin and a vibrant consumer market. From the highlands of Chiang Mai to bustling cafés in Bangkok, the country’s coffee culture reflects innovation, craftsmanship, and a strong sense of community.
session 2 | 11:15 - 12:15
Now celebrating its 5th edition, World of Coffee Dubai 2026 is the Middle East’s premier platform for the specialty coffee community.
Designed to connect coffee producers, manufacturers, retailers, traders, and passionate industry leaders, #WOCDubai brings together the best of the UAE and the wider region’s fast-growing coffee scene. Whether you’re looking to expand your business, discover the latest trends, or break into the Middle East’s booming coffee industry, WOC Dubai offers unparalleled opportunities.
session 3 | 12:30 - 13:30
World of Coffee Panama 2026 marks the first World of Coffee trade show in Central America and focuses on a deep-rooted connection to coffee producing regions. This growth highlights the thriving specialty coffee industry in Central America and establishes Panama as an easy-to-reach hub for coffee producers and traders alike. Renowned for its excellence in coffee varietals, agriculture, specialty coffee trade and consumption, Central America stands as an ideal host for World of Coffee, showcasing the region's significant role in the global coffee landscape.
